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A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition.

A brochure is an informative paper document for advertising, which can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform potential customers or members of the public of the benefits. They are usually distributed inside newspapers, handed out personally or placed in brochure racks in high traffic locations.

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In your application, include information on all of your organization’s units or subunits. Don’t add links towebsites. Examiners base their evaluations solely on information within your application.

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