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Introducing Google Marketing Platform


In our recent survey of global marketing organizations, we learned that the #1 priority for marketers is to better understand their customers. By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue.

Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time

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Faster, Smarter Marketing

Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.

Our free analytics and optimization tools help you grow your business with smarter marketing.

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Its Time To Expand Your Business

How to Build A SUCCESSFUL SOCIAL MEDIA MARKETING PLAN

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