Before we dive in, let’s get one thing out of the way. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most in bound.
Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand.
Then you’ve probably heard you need to be on Facebook. It’s the biggest social network in the world, with 2.27 billion active users, nearly 1.5 billion of whom are active every day.