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INSTAGRAM MARKETING


Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Everybody who creates an Instagram account has a profile and newsfeed. Users can interact with one another by following, being followed, private messaging, and commenting on or liking photos or videos.

Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos. These preset filters make various changes to photos, including adding light, giving the image a warm or cool tone, increasing or decreasing saturation, and much more. Additionally, users can edit images directly in the platform, as opposed to using a third-party photo editor. If they don’t like one particular filter, they can use Instagram’s editing feature, to individually change the contrast, brightness, structure, warmth, saturation, sharpness, and more.

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Why You Should Invest in Instagram Ads

Instagram can also help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.Moreover, Instagram users aren’t just active — they’re engaged. About 60% of the platform’s active users visit the site daily, and 21% say they check it weekly.

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Optimize Your Instagram Account

The best brand Instagram accounts have a compelling bio, memorable profile picture and a connected website that drives to their homepage. It’s one of the first things you have to set up for your account but it’s also one of the first things people look at before deciding to follow you or not. Make your bio descriptive, compelling and don’t be afraid to use emojis.

Find Popular Hashtags In Your Industry

“Many people on Instagram use hashtags as a way of finding new photos and new people to follow.” Each day, thousands of hashtags shared on Instagram. At first glance it might seem overwhelming but Jason offers some great advice on the topic: “Look through the pictures posted by influencers in your niche. What hashtags do they use? Write these down as potential hashtags to use.”

Tell Your Followers To Like Your Content

“Tell People to Double Tap If They Agree,” is the recommendation I gave when sharing a few Instagram Tips on Jay Baer‘s Convince & Convert blog. It’s a simple idea that asks your followers to tap a photo twice which results in a post like. That means the post will be shown to more people because of the Instagram Algorithm and show in the activity feed.

Use Hashtags In The Comment Section

One of the most underrated tricks in the book for Instagram market is the usage of hashtags in the comments instead of main post. Rather than stuffing your posts caption with a handful of hashtags and giving the perception of reach desperation – comment with the hashtags after pressing share.
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